Founder and CEO
Hi, I'm Luke.
I built InstaClose from the ground up to help local service owners win on the platform their customers already scroll every day. Today we've worked with 350 local service businesses across 140 niches.
The story
I grew up in Huntington Beach, worked at Trader Joe's, sold solar door to door and coached fitness online before I ever picked up a camera. When my savings hit zero, I reached out to a hundred people in one day, one of them became my first client, and that one client became InstaClose. My favorite lesson from it all: it's not about being the best, it's about being the best known. Hear the full story on this podcast.
The businesses that win locally aren't always the best at the work. They're the ones people keep seeing, trust, and can reach in one message. That's what we build.
I'm on camera every week, in the same platform our clients use, testing what works so they don't have to guess.
What we believe
The values we run on.
Proof over hype
We share real numbers from real businesses, and we tell you when something isn't working.
Done-with-you
You should own your marketing. We build it with you and teach you to run it.
Discipline wins
Consistency beats a viral moment. Small actions done every week compound.
Faith and character
We try to run this company with integrity, and we treat every client's business like it matters, because it does.
The team
The people behind it.
Luke Dobson
Founder and CEO
Pierce Butler
Client Success Manager
August Ott
Head of Client Success & Creative Director
Follow along
Luke shares client breakdowns, ad strategy and what's working right now.
Ready to be the business your town keeps seeing?
Book a short intro call. We'll look at your market, your page and your goals, and tell you honestly whether InstaClose is a fit.
Book an intro call