Instagram marketing for holiday lighting companies
Holiday lighting has one of the shortest booking windows in home services. Most of the year's revenue lands between September and December, and the best install dates go first. InstaClose helps lighting companies build a local audience before the season starts, so homeowners book early instead of calling around in December.
Book an intro callWhy Instagram works for holiday lighting
A house going from dark to fully lit is a reveal people stop scrolling for.
Homeowners decide early, and seeing your installs in their feed in September puts you on the list before they shop around.
Many lighting companies are landscapers or cleaners in the off season, and Instagram lets you turn existing customers into lighting clients.
How the system works for holiday lighting
Three parts, built with you. See the full process.
Local ads
Follow ads started before the season in the neighborhoods that match your best installs, so you're known before demand peaks.
Retargeting
Nighttime reveals plus an early booking reminder shown to people who watched last year's installs or this year's first jobs.
DMs that book jobs
Scripts that ask for a photo of the front of the house, give a ballpark, and lock in an install date before the calendar fills.
Holiday lighting results
Shared with permission. Individual results vary. See all results.
Wyatt Landscaping
A $1,600 holiday lighting job from a test ad.
Holiday lighting FAQ
When should I start promoting holiday lighting?
Late summer is ideal. Building your audience in August and September means you're booking installs while others are just turning ads on.
Can I test it without a big budget?
Yes. A small test ad is a good way to start. Wyatt Landscaping booked a $1,600 lighting job from one. Individual results vary.
What do I post after the season ends?
Takedown videos, a thank-you to customers, and a reminder to book next year. Then the same audience sees your main service the rest of the year.
Do you work with other lighting companies in my area?
Yes. We don't offer exclusivity. Your designs and how early you show up are what win the season.
Keep exploring: all niches we help, how it works and client results.
Want this built for your business?
Book a short call and we'll map out what a realistic plan looks like for holiday lighting in your market.
Book an intro call